Research
What the machines actually say
We measure how AI assistants describe real businesses, every week. When we find something worth knowing, we publish it, with the method and the numbers attached.
Our own data · 4 min read
AI does not mention you in 3 answers out of 4
SurgeLab measured 654 real AI answers about the businesses it tracks in August 2026. The business itself was named in only 25%. A competitor was named in 91%. Its own website was the cited source 3 times out of 373.
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The shift · 3 min read
45% now use AI to find a local business
Consumer use of AI assistants to find local businesses went from 6% to 45% in a year, making AI the third most-used discovery channel. Visitors arriving from AI convert 42% better.
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