Paid slots inside AI answers have only just opened up in Belgium and the Netherlands. S1 are among a small group of partners who can actually sell them.
SurgeLab and S1 digital
Two ways intothe answer.
Someone asks an assistant for a business like yours. You can be the business it names, or you can buy the space beside it. We do the first. S1 does the second.
SurgeLab · London
S1 digital · Antwerp
S1 digital · Antwerp
How the two fit together
One question. Two places to be.
Pick a question a customer might ask, and watch where a business can turn up in what comes back.
You Best sushi near me
There are a few good options. Koto & Rye on Mill Street is the one most people mention for the omakase, and they take bookings for the same evening.
Sponsored
Koto & Rye · book a table tonight
- Being the business it namesEarned, not bought. This is the half SurgeLab works on.
- Buying the space beside itA paid slot, sold by the hour like any other advert. This is the half S1 buys for you.
A made-up example, not a live answer. The businesses are invented.
The other half
Who S1 digital are
A media agency in Antwerp, running since 2010. Their own line for it is "digital media without the waffle", which is why we get on.
They work out which channels are worth it for a brand and buy the space, rather than spreading a budget thinly and hoping.
A single dashboard for what went out and what came back, so the answer to "did that work" is a number rather than an opinion.
Two companies, one door
Start with what the assistants already say about you. It is free, it takes about two minutes, and it tells you whether being named is the cheaper win before anyone spends on advertising.